A false God

A Mormon saying is "the glory of God is intelligence." Alleluias to God representing rational choices are far fewer today because elitism fosters intellectual death. In a comparison and contrast between style and function of two sweaters, $1,000 represents the cost of an Italian designer’s creation, the Land’s End’s sweater retails for $100. Both perform the same function of a cover-up. Between the two, however, is the chasm of perception when it comes to style. An elitist sold on style says that the costly product is "lovely and beautifully designed by the artist." She believes - and her pocketbook will back her up - that artists "deserve more for their talent than from a factory worker." Is this truth to the power of an added expense? Is style "worth much more," to the consumer? Obviously to a designer, an elitist, ranks higher on the evolutionary scale than a factory worker, though both are doing a job. Land’s End’s functional creation is not necessarily the end of rational shopping. There are two other roads. Less expensive than a Land’s End’s sweater would be a functional and ‘stylish’ sweater from Wal-Mart. Less costly still would be a purchase from Goodwill Industries or Ohio Thrift where re-cycled and new, budget-priced apparel are featured. Common sense, of course, disappears when perception and peer approval, sophist in their thinking, cloud judgment. Intelligent shopping never goes out of style. Elitists put their money where their perceptions reside, back their irrational purchases up with their verbal explanations and raise a paeans to a false God.