Racism in America?

Oh come on... Ezekiel Elliot, a 6 yr. 90 million dollar contract as the highest paid running back ( a contract obtained under blackmail?) for the Cowboys shows what... not racism in America but capitalism ( free market) at its best or worst, effective for sure. Another example would be the intro of the "slap-shot energy drink" at Tim Horton's.  Will it fly out the door?  Only time till tell if profit pays off in either case.  On which venture do you bet?