Saturday, October 19, 2013

All is contradiction

  All is contradiction

All is still contradiction in our insane use of language.  Two ads today present examples of this sad truth. 1.  A car dealership advertises “transparent pricing and minimum negotiations.” If something’s transparent, does it require haggling? 2. An ad about paralyzed veterans wants you to help them find “the jobs they need..”  What kind of work can a paralyzed person do that would not take a job away employment from a ‘whole’ applicant?   Two ads feature obvious contradictions but obviously no listener is supposed to notice or care. Duh!  This is the sad, cultural phenomenon.


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